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Wine Australia Global Market Update 2026

Adeaide, South Australia

Representatives from across the Australian grape and wine sector gathered in Adelaide on 14 August for the 2026 Global Market Update to explore the market trends, consumer shifts and growth opportunities shaping the future of Australian wine.

The program featured insights from Australian and international experts on global market conditions, consumer behaviour, sustainability, innovation and emerging opportunities for wine businesses.

Access the event recording, presentation slides (where permission has been provided), Slido questions and responses, and other event resources below.

Watch the replay

Global Market Update 2026: From insights to impact

Session timings and downloads

Session 
Speaker(s) 
Downloads
Recording timestamp

Welcome and introductions

Angus Hughson


0:0:00

Opening remarks

Martin Cole, Lee McLean 


0:10:37

Australia / EU Free Trade Agreement

Cathy Raper

Presentation (PDF)

0:33:12

The global market: Transforming challenges into opportunities 

Peter Bailey 

Presentation (PDF)

0:49:26

Insights to impact and the implications for Australian Wine

Paul Turale

Presentation (PDF)

1:21:20

International Market Activations – Americas 

Aaron Ridgway 

 Presentation (PDF)

 1:51:05

International Market Activations – UK and Europe

Laura Jewell MW

Presentation (PDF)

2:08:10

International Market Activations - APAC 

Sarah Roberts 

 Presentation (PDF)

2:25:30

Sustainability as a competitive advantage

Siobhan Toohill, Siobhan Wigan

Presentation (PDF)

2:49:06

The rise of the selective shopper 

Mel Anderson 


 3:01:18

The on-premise opportunity– after work drinks

Tom Graham (NiQ)

Presentation (PDF)

3:45:10

The opportunity of occasion – We Make a Wine for That 

Paul Turale 

Presentation (PPT)

4:17:32

Meeting the customer where they are: The mid-strength opportunity

Angelica Crabb

Presentation (PPT)

4:28:34

What we know (and what we don’t know) about making mid-strength wine 

Paul Smith

Presentation (PPT)

4:45:46

Regulatory considerations for mid-strength wine in Australia and key markets

Ned Hewitson

Presentation (PPT)

5:04:00

Impact from insights - panel discussion 

Angus Hughson, Jo Adamo, Jay Meek, Mel Anderson, Paul Turale 


5:20:12

Closing remarks

Martin Cole


5:35:22

Further information

Explore Q&A responses from the event

Member content

This content is restricted to wine exporters and levy payers.

Reports are also available for one-off purchase to non-members.

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