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Regional wine associations
Working together to support Australia’s wine regions
Wine Australia works with regional associations across the country to connect national programs and resources with regional priorities and make sure regional perspectives help inform our work.
Connect with your regional association
Your regional association can be a valuable first point of connection for local activities, events, information and opportunities to participate in your region.
What is a regional wine association?
A regional wine association is an organisation that represents and supports grape growers, winemakers and other wine businesses within a defined wine region.
While every association is different, they commonly bring their members together to:
- promote their region and its wines
- share knowledge, information and opportunities
- support regional events, education and professional development
- encourage collaboration between growers, wineries and other businesses
- identify and respond to regional challenges and opportunities
- represent regional interests in broader sector discussions.
Regional associations also help strengthen the connections between individual businesses, the wider Australian grape and wine sector and organisations such as Wine Australia.
How Wine Australia works with regional associations
Strong relationships with regional associations help us understand what is happening across Australia’s wine regions and ensure our activities are relevant to the people and businesses we serve.
We work collaboratively with associations to:
Connect regions with knowledge and resources
We share research, market insights, tools, learning opportunities and other resources that can help growers and wine businesses make informed decisions.
Bring regional perspectives into our work
Regional associations provide an important connection to local priorities, challenges and opportunities. These perspectives can help inform Wine Australia’s research, extension, market development and sector-support activities.
Extend research and innovation
We work with regional partners to help turn research into practical knowledge that can be applied in vineyards, wineries and businesses.
Support market development
Regional associations play an important role in telling the stories of Australia’s wine regions. We work together on opportunities that build awareness of Australian wine, strengthen connections with trade and consumers, and support market development in Australia and internationally.
Strengthen connections across the sector
By connecting regional associations with Wine Australia and with each other, we can share knowledge and experience, identify common challenges and create opportunities for greater collaboration.
Local knowledge, national connections
Every wine region is different. Working closely with regional associations helps combine local knowledge and relationships with national research, insights, programs and networks.
This partnership gives Wine Australia a clearer understanding of regional needs while helping associations and their members connect with resources and opportunities available across the broader Australian grape and wine sector.