Free on Board (FOB) to Retail Calculator

The calculator has been developed in Microsoft Excel. You will need Excel installed on your computer to use it.

The calculator was last updated in September 2026.

When you first open the spreadsheet, there may be a short delay while exchange rates are updated through a live link.

Included in the spreadsheet are

FOB to RRP models for:

1. United States
2. United Kingdom
3. EU
4. New Zealand
5. China
6. Hong Kong
7. Singapore
8. Japan
9. South Korea
10. Taiwan
11. Thailand
12. Vietnam
13. India
14. Brazil

LCBO Wine Pricing Calculator

Exchange rate sensitivity calculator

Nordics Pricing Structure, covering the Norwegian, Finnish and Swedish export markets.

Understand where your wine could sit on the shelf

Setting an FOB price is an important part of planning for an export market. The Free on Board (FOB) to Retail Calculator helps you understand how an FOB value in Australian dollars translates to an estimated retail price in key international markets.

Use the calculator to test different FOB values, compare estimated retail price points and assess how your pricing compares with competitors in market. It can also help you explore how changes in exchange rates could affect your FOB value.

These insights can support more informed pricing decisions when assessing an existing or potential export market.

Why use the FOB to Retail Calculator?

The calculator helps you look beyond the price you receive for your wine and understand its potential price further along the supply chain.

You can use it to:

• estimate retail price: see the potential recommended retail price (RRP) for a given FOB value
• compare price points: assess where your wine could sit relative to competitors in an international market
• test different FOB values: explore how changing your FOB value affects the estimated retail price
• consider exchange-rate movements: use the exchange rate sensitivity calculator to understand how different exchange rates affect your FOB value
• compare markets: use individual pricing models for a range of international wine markets.

The calculator can provide useful information to support pricing and market assessment. It should be considered alongside the other factors relevant to your export and pricing decisions.

What is FOB?

Free on board (FOB) is the wine price that includes all costs up to the wine being loaded onto a ship.

To calculate FOB, include:

• the ex-winery price
• delivery-to-port costs
• ready-for-export costs, such as documentation
• consolidated loading and transport costs from the winery to the port
• an allowance for risks, such as exchange-rate movements.

The ex-winery price should be sufficient to deliver the desired profitability.