Data tools for sales & exports

Make informed decisions about where and how to sell your wine

Access data and practical tools to identify market opportunities, understand customers, position your wines and support pricing decisions.

The page includes four tools:

• Market Explorer – compare domestic and international markets, consumer trends, wine consumption, market attractiveness and growth opportunities.
• Export Dashboard – analyse Australian wine export performance by destination, wine style, variety, price segment, GI and exporter size.
• Domestic Sales Dashboard – examine Australian wine consumption, consumer behaviour, sales trends, channel performance and competitive dynamics.
• FOB to Retail Calculator – estimate retail shelf prices in export markets based on FOB pricing and local market costs.

Together, these tools help Australian wine businesses evaluate market opportunities, understand consumer demand, benchmark performance and make informed decisions on market selection, pricing, positioning and growth.