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We make a wine for that

Let’s bring Australian wine to more occasions.


A national campaign celebrating the diversity of occasions that define today’s culture, giving customers the confidence that there really is no need to look any further than Australia because “We make a wine for that.”


Developed as a collaborative initiative for the wine sector, this domestic marketing campaign is designed to work with your brand—whether you’re a producer, distributor, or seller. The campaign is an ongoing platform to support the sector, providing opportunities to activate throughout the year in ways that align with your business strategy—amplifying the message, profiling regions, and building a compelling showcase of Australian wine activity nationwide.


Following the successful launch of the campaign across Australia in August 2025, we are planning another Australian Wine focus month in August 2026, creating a high‑profile opportunity to bring Australian wine to more occasions.


Building on last year’s strong momentum, the 2026 campaign is designed to drive greater engagement and create even more opportunities to showcase and celebrate Australian wine. By working together through coordinated marketing, the campaign helps the sector reach audiences, amplify stories and drive greater consideration across the diversity of occasions that define today's culture.


The free marketing toolkit below includes campaign assets and adaptable templates to use across your own channels and customer touchpoints. Access the toolkit anytime, get involved, and be part of keeping Australian wine front of mind for more occasions.


We also promote Australian wine events on our Australian Wine website and social media channels throughout the year. Submit your event and let us help share all the ways consumers can try more Australian wines.


For any questions on the domestic marketing campaign, contact [email protected].

Start planning for August 2026


With fresh campaign assets launching in June, now is the time to start shaping how you’ll bring an Aussie wine focus to life in August 2026 — whether that’s in‑store, on‑premise, online, or through events and experiences.


Download: 2026 Trade Presentation

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Campaign assets available for download

A range of campaign assets have been developed and are available for you to download.  The campaign assets are grouped in sets according to occasion. You can click on the thumbnails to learn more about what assets and file types are included in each set. Watch the how-to guide for more detailed instructions. Domestic Campaign Asset Guidelines and social media assets are also available for download. Please refer to the Domestic Campaign Asset Terms and Conditions and the associated Domestic Campaign Asset Guidelines.


Please register or log into the Wine Australia website to access these free campaign assets to activate in your channel. If you are registering for the first time, please take the following steps – 1) click the ‘register’ button below and fill out your details, 2) complete the email verification process, 3) login and return to this page to download the assets.


We will also be promoting campaign events on our Australian Wine website and social media channels. Submit your campaign-related event.

Campaign assets

Frequently asked questions

Member content

This content is restricted to wine exporters and levy payers.

Reports are also available for one-off purchase to non-members.

Click here to find out more.