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Wine Australia Global Market Update 2026
Adeaide, South Australia
Representatives from across the Australian grape and wine sector gathered in Adelaide on 14 August for the 2026 Global Market Update to explore the market trends, consumer shifts and growth opportunities shaping the future of Australian wine.
The program featured insights from Australian and international experts on global market conditions, consumer behaviour, sustainability, innovation and emerging opportunities for wine businesses.
Access the event recording, presentation slides (where permission has been provided), Slido questions and responses, and other event resources below.
Watch the replay

Session timings and downloads
Session | Speaker(s) | Downloads | Recording timestamp |
Welcome and introductions | Angus Hughson | 0:0:00 | |
Opening remarks | Martin Cole, Lee McLean | 0:10:37 | |
Australia / EU Free Trade Agreement | Cathy Raper | 0:33:12 | |
The global market: Transforming challenges into opportunities | Peter Bailey | 0:49:26 | |
Insights to impact and the implications for Australian Wine | Paul Turale | 1:21:20 | |
International Market Activations – Americas | Aaron Ridgway | 1:51:05 | |
International Market Activations – UK and Europe | Laura Jewell MW | 2:08:10 | |
International Market Activations - APAC | Sarah Roberts | 2:25:30 | |
Sustainability as a competitive advantage | Siobhan Toohill, Siobhan Wigan | 2:49:06 | |
The rise of the selective shopper | Mel Anderson | 3:01:18 | |
The on-premise opportunity– after work drinks | Tom Graham (NiQ) | 3:45:10 | |
The opportunity of occasion – We Make a Wine for That | Paul Turale | 4:17:32 | |
Meeting the customer where they are: The mid-strength opportunity | Angelica Crabb | 4:28:34 | |
What we know (and what we don’t know) about making mid-strength wine | Paul Smith | 4:45:46 | |
Regulatory considerations for mid-strength wine in Australia and key markets | Ned Hewitson | 5:04:00 | |
Impact from insights - panel discussion | Angus Hughson, Jo Adamo, Jay Meek, Mel Anderson, Paul Turale | ||
Closing remarks | Martin Cole | 5:35:22 |







