ProWine Shanghai 2027

Connect with key trade and buyers at one of China’s leading wine trade events.

Wine Australia is planning to participate in ProWine Shanghai 2027, subject to interest from Australian winery participants. The event will take place from Wednesday 10 – Friday 12 November at the Shanghai New International Expo Centre (SNIEC).

Further information will be available in mid-2027.

Please note: GACC Registration and labelling will be required for wine samples to be sent to China for this event. Refer to the China Export Market Guide for more information. 

Program

ProWine Shanghai is a 3-day trade fair offering Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine. Exhibitors on the Australian Wine pavilion will be further supported by proactive PR activity to further amplify the Australian wine message.

Participating in this event can help you:

• leverage a powerful national platform to connect your brand with influential Chinese importers, distributors, wholesalers and media
• showcase your premium Australian wines, whether these be available in market or new-to-market, and generate genuine and valuable business leads
• tell your brand story, and showing how your product fits the opportunity
• familiarise yourself with the China market of today; identifying opportunities for your brand, and getting feedback from trade
• cultivate a deeper understanding of China’s business landscape and culture, and
• extend your own marketing investment by aligning with a greater category-building program presented and supported by Wine Australia.

Contact

For any questions, please email [email protected].