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Trade event or exhibition

North America Roadshow Spring 2027

USA & Canada

Connect with trade customers in key cities across North America.

Wine Australia will be returning to Houston, Washington D.C., Toronto and Montreal during our Spring 2027 North America Roadshow. You are invited to register your interest now, and we strongly encourage wineries to consider travelling over for some or all of the events to engage with trade in these key markets. 

Bringing together a diverse and exciting collection of wines, regions and styles to re-engage with trade is key to helping us challenge trade and consumer perceptions about Australian wine in North America. From classic wines and old vines to innovative expressions and emerging varieties – there has never been a more exciting time in Australian wine, and we want to share those stories with North American trade.

Program

Where and when

Tentative dates for each city are listed below and are subject to change until all venues are confirmed, but they will fall within this two-week period: 

April 27, 2027: Houston, TX

April 29, 2027: Washington D.C.

May 4, 2027: Toronto, ON

May 6, 2027: Montreal, QC

Event format

In each city, we will plan a seminar for trade, followed by a walkaround / free-pour opportunity featuring a broad range of wines grouped by style or variety, and paired with food. 

The submission opportunity will be by SKU rather than a traditional table at a trade tasting, and wineries are not required to attend, although if winemakers or winery principals travel over from Australia, they will receive their own tables, and there may be additional opportunities for consumer-facing activities in the evening. 

Similarly, importers and agents are encouraged to submit wines for inclusion, and invited to participate, but without a requirement to travel to pour your wines at the event. 

We invite wineries and importers/agents to apply by SKU through the submission forms linked below. 


Pricing and criteria

There is no UPA cost for winery / importer submissions.

Funding through the Australian Government’s Accessing New Markets Initiative (ANMI) is helping support Roadshow activities, enabling wineries and importers to participate without UPA costs.  

•    We will require 2 bottles of each selected wine to be shipped or delivered to the event venue by your local importer/agent or distributor. 

•    Winemaker/Winery Principals who travel from Australia can take their own tables, with up to 4 SKUS per table.  

•    We encourage wineries and importers/agents to submit flagship icons, lighter, fresher styles and unexpected varieties that showcase the exciting breadth of varieties, styles and regions available from Australia. Wine groupings we are hoping to profile include:

o    Sparkling Wines

o    Crisp & Lively Whites

o    Full-bodied, Savory or Textured Whites

o    Light-bodied Reds

o    Full-bodied Reds

o    Mediterranean Varieties

o    Fortified / Dessert Wines 

•    In all cities, the focus is on premium wines that reflect a diverse, exciting picture of the Australian wine scene. Target RRPs should be $20+ USD / $25+ CAD. 

•    Wine Australia will determine the final list, and may request substitutions, so that we can showcase a broad range of varieties, regions and styles.

Current distribution in the relevant markets is required for participation. New-to-market wineries/brands are not eligible to apply. 

Application process

  • Applications open

    21 October 2026

  • Applications close

    15 January 2027

  • Wine selections confirmed

    29 January 2027

Apply to participate and submit your wines using the links below. 


Wine Submission Form - USA

Wine Submission Form - CANADA


Funding through the Australian Government's Accessing New Markets Initiative (ANMI) is helping Wine Australia, Australian Grape & Wine, Austrade and industry to work in partnership, supporting Australian wine exporters in sharing their wines and stories with audiences in North America and around the world.

For more information

To learn more about the education program across North America, contact [email protected].

Member content

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