Wine Paris 2027

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Wine Paris 2027

Wine Australia will be returning to Wine Paris, one of the world’s biggest trade fairs, with a large presence in the international hall.

63,541 visitors from 169 countries attended Wine Paris 2026, up 21 per cent on 2025, and 51 per cent of visitors came from outside France, which demonstrates the growing international reach of the fair.

At Wine Paris 2026, many wineries on our stand had back-to-back meetings with existing customers as well as new customers, relationships were strengthened, and new markets opened up in regions across the world. Producers met buyers and importers not just from Europe, the UK, US, Canada and China, but from all corners of the world – including Bermuda, Brazil, Mongolia, Sri Lanka and the Maldives.

Program

Our Australian Wine stand in the international hall will feature winery booths, regional booths, and meeting space. We will be running masterclasses in the education area on the stand to drive traffic to the winery and regional booths.

This is an opportunity to be part of the Australian Wine stand and meet buyers from across the world, catch up with importers, work on leads and generate sales.

Participation includes

Exhibitor space – a full booth or half booth
Meeting space (shared if on a half booth)
Stand set up and event management by Wine Australia
Signage
Glassware
Spittoons
Fridge
Direct marketing support
Public relations and social media support by Wine Australia
Fair entry passes
Barista and exhibitor catering
Opportunity to take a masterclass / submit wines into a masterclass (additional cost)

“A great buzz around the Australian Wine stand. Some fabulous quality people and a great opportunity to showcase the extraordinary diversity of Australia.”

Amelia Nolan Winemaker, Alkina Wine Estate
“I’ve been absolutely blown away by the calibre of buyers. An opportunity to connect with our distributors from all around the world, from Korea to Canada. We’ve had great success and been able to meet all our key contacts from around the world.”

Emma Brown Head of Innovation & Insights, Brown Family Wine Group
“The amount of countries we saw was literally almost out of this world. Bermuda, Brazil, north America, mainland Europe, Mongolia, Sri Lanka, the Maldives…you name it we saw them this year. It was an amazing fair and we will be back.”

Erin O'Neil Market Manager - EU, UK, US, Vasse Felix
“Some of the biggest buyers in the world have met us here, we’ve had a breadth and depth of buyer – from wholesaler to retailer – through our doors and at our table. Paris is phenomenal, and being part of the Australian Wine pavilion makes it much easier for us to do what we need to do at Freestone.”

Lucy Clements CEO, Freestone Estate