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We make a wine for that
Australia
A national campaign celebrating the diversity of occasions that define today’s culture, giving customers confidence that there is no need to look any further than Australia because We make a wine for that.
Since launching nationally in August 2025, the campaign has provided a shared platform for the sector to showcase and celebrate Australian wine. From August 2027, we’re encouraging even more businesses to get involved, creating a strong, coordinated focus on Australian wine and more opportunities to bring the campaign to life for customers.
Whether you’re planning an event, promotion, tasting, customer activation or content across your own channels, get involved from August and help build the momentum for Australian wine through the festive and holiday season and beyond. By working together, we can amplify Australian wine stories and encourage greater consideration of Australian wine across the diversity of occasions that define today’s culture.
Get involved
Getting involved is simple, with opportunities to increase your brand exposure, join a coordinated national push, and help drive consideration and trial of Australian wine.
The free marketing toolkit includes campaign assets and adaptable templates that you can use across your own channels and customer touchpoints. With creative options to make it easier to integrate campaign messaging into you existing collateral, access the toolkit at any time throughout the year and use it to support your activity from August 2027 and beyond.
Increase exposure for your brand – Get behind a coordinated Australia-wide campaign designed to build awareness and engagement with Australian wine.
Simple to activate – Use free, ready-to-go campaign assets or customise templates with your own branding and messages.
Promote your activity year-round – Submit your Australian wine promotions, tastings and events throughout the year for the opportunity to have them amplified across our digital channels.
Amplify your message – Add your voice to a collective campaign designed to help Australian wine reach more consumers.
Drive consideration and trial – Together, we can give consumers more reasons and more opportunities to discover, choose and enjoy Australian wine.
Submit your Australian wine events
Australian wine activity happens all year round, and we want to help more people discover it. If you’re hosting an Australian wine event or activation, submit the details throughout the year to be included in our national events calendar on the Australian Wine website and promoted through our social media channels.
Let's work together to keep Australian wine front of mind for more occasions.
Contact
For any questions on the domestic marketing campaign, contact [email protected].