Australia and New Zealand Europe Roadshow 2027

Connect with buyers and trade across key cities in Europe.

Planning is underway for the Australia and New Zealand Europe Roadshow in 2027, creating opportunities for wineries and importers to connect with buyers, distributors, retailers, sommeliers and media.

Bringing wineries and importers together with buyers and trade, the event offers a valuable opportunity to connect with key influencers and decision-makers. Through direct engagement with the trade, exhibitors can gain new business leads, secure listings and strengthen their presence in the market.

Program

The event comprises a trade tasting and a masterclass in each city, showcasing Australia and New Zealand’s distinctive terroirs, vibrant winemaking communities and thrilling wines.

Wine Australia and New Zealand Winegrowers will cover all the organisation, logistics and marketing of the events, so you can focus on the visitors and your wines.

We look forward to welcoming Australian and New Zealand winemakers and winery principals to the event. The presence of winemakers and principals really helps to tailor the stories told and drive home the authenticity message. 

We recommend one or two members of staff per table, either from the winery or importer, to introduce the wines and talk to guests. For wineries seeking distribution, please ensure that someone from the winery can travel over to staff the table.

Registration

Registration will open soon for Australian and New Zealand wineries, and in-market importers, distributors and agents. Full and half tables are available, and they can feature both Australian and New Zealand wines. 

More information, including locations and registration details, will be released in early 2027.

Contact

If you have any queries about the event, please email Maria Mencattelli at Wine Australia on [email protected] or Sarah Shepherd at New Zealand Winegrowers on [email protected].