The Australian Wine brand

The Australian Wine brand story

Adventure is intrinsically linked with the history of Australia. In fact, it is in our nature. 

From grapes grown under vast and diverse climates, across landscapes millions of years in the making that stretch from our rugged shores to our heartlands; Australia’s world-class wines embody this essence of adventure.

Every glass tells a story of our evolving connection with the land, acknowledging the living custodianship maintained by our First  Nations people, while also recognising the scientific contribution of early Europeans. Our shared cultural legacy lives on through the rich and bountiful patchwork palette from which Australian Wine is made today.

And just like those who came before us, our growers and makers continue to be passionate, resilient and creative; constantly driven to explore new ways to perfect old techniques. Our community is connected by a mutual respect and shared love of crafting exceptional wine, while protecting the natural wonders for future generations to enjoy.

While we’re not afraid to test tradition or uproot convention, we acknowledge our country’s winemaking heritage and respect the delicate balance between nature and industry. Applying modern thinking to our ancient lands, we take playful experimentation very, very seriously.

Together, the adventurous spirit of our people and natural wonder of our lands combine to produce wines that are as diverse and unique as our country; from earthy to elegant, lean to lush – our vast range of vibrant flavours and colours reflect the richness of the landscape and the creativity, skill and deep knowledge of a winemaking community seeking adventure and new discoveries.

From family-owned wineries passed down through generations to our trailblazing disruptors who push the boundaries day after day, the stories of Australian Wine are shared openly by our growers, makers and all those in-between.

So, if you’re looking for the taste of adventure, let Australian wine be your compass. Because in every bottle of Australian wine, you'll experience the wonders of Australia – a reminder of the adventure and diversity that defines our culture and our land.

Brand introduction

The Australian Wine brand can be leveraged by Australian wine regions and wine businesses, unifying the sector with a clear, exciting and authentic platform. 

 Download the Brand Introduction

Digital asset library

Explore Wine Australia’s Digital Asset Library for a collection of high-quality images and digital assets showcasing Australian wine, regions, varieties, people and experiences, designed to support the promotion of Australian wine in Australia and around the world.

Explore the Digital Asset Library

Domestic marketing campaign

We make a wine for that is Wine Australia’s national consumer-facing campaign designed to help Australians discover wines that suit their tastes, occasions and lifestyles.

The campaign showcases the diversity of Australian wine and helps consumers find wines for everyday moments, meals, celebrations and social occasions.

The campaign aligns with current consumer trends, including growing demand for:

• Occasion-based wine choices
• More approachable wine experiences
• Lighter wine styles
• Greater exploration and discovery

Australian wine businesses can use the campaign to support domestic engagement and build stronger connections with consumers.

Visit We make a wine for that to access campaign collateral and participate.

Go to We make a wine for that