Abstract
The Australian grape and wine sector is consistently well within the top 10 largest producers in the world. Contribution of the sector to the Australian economy is substantial, with an estimated $45.5 billion in gross output, while supporting over 163,000 direct and indirect full and part-time jobs. Although positive contributions remain evident, in recent times considerable challenges have arisen, including global wine oversupply, significant duties on Australian wine to China, effects of COVID-19, changing consumer preferences and adapting to a changing climate.
With respect to the gender composition of the workforce, a study published in 2015 (using data from 2007–2013) demonstrated that, with the exception of marketing roles, men held the vast majority of leadership, winemaking and viticulturist roles in the Australian wine sector. That particular study was a world first considering gender balance in the Australian grape and wine sector.
As a means to examine progress, the current study uses the same methodology to determine the composition of women in leadership roles, using data from 2021–2023 (ten years after the original dataset). While recognising women work across the wine value chain, this particular dataset is limited to CEO, winemaker, viticulturist and marketing roles across the sector.
Objectives
Wine Australia is undertaking a scoping study to identify existing resources, gaps and opportunities to help the Australian grape and wine sector implement and demonstrate equity and inclusion outcomes, starting with an evidence-based understanding across the gender equality landscape and maturity within the sector.
Background
The data on women in leadership roles in the Australian grape and wine sector for the years 2007-2013 was first published in Galbreath, J. 2015. A study of women in top business roles: the case of the wine industry. International Journal of Wine Business Research. 27 (2): pp. 143-158. A part of the project will be to update this data for the years 2021-2023.
Approach
This will involve:
- The development of a database for manual coding of women in top coding roles including CEO, winemaker, viticulturist and marketing manager/director. Coding will be undertaken for each year, 2021-2023 and each company (approximately 2,100 per year), and will include several other fields such as location, company age, company size and export status. Data to be taken from Winetitles Australian and New Zealand Wine Industry Development for the years 2021-2023. Database setup, entry and cleansing of all data in SPSS.
- Statistical analysis comparing women in top business roles from 2007-2013 to 2021-2023.
- Development and finalisation of a report to elucidate findings.
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