Overview
This report addresses avenues for driving adoption of technology in the Australian wine industry. Drawing on interviews, a stakeholder survey and a database of over 200 solutions, it ranks ten challenge areas. Sustainability and climate adaptation, water and irrigation, pest, disease and weed management, and yield estimation were most often rated significant challenges, with viticulture challenges outweighing winemaking ones. Needs vary by business size and region, so no single technology list or demonstration site suits all. Growers adopt technology when local trials show a quantified return on investment. The report recommends common infrastructure (a solutions database, metrics and communications) supporting three engagement models: Focus Vineyards through the Regional Program, collective action, and competitive clusters.
Four key recommendations were made based on findings from interviews and surveys with Australian and International wine grape industry participants and a global scan of commercially available agrifood tech.
Establishment of Common Infrastructure services were recommended to enable effective dissemination of agrifood tech information to industry and support the repeated design and implementation of three technology engagement models, including: 1) regionally located Focus Vineyard technology demonstration sites; 2) a Collective Action program to provide widespread access to technologies; and 3) Competitive Clusters to catalyse collaboration between agrifood tech companies to develop more powerful solutions for the sector.
Abstract
The digitisation of grape and wine production in Australia has the potential to significantly boost the value of production in the wine industry; however, limited value from technology is currently being realised.
The purpose of this project was to identify practical, actionable ways to increase awareness of, engagement with, and adoption of agriculture and food technology (agrifood tech) solutions.
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