The North Asia Roadshow 2027 provides a platform for Australian wineries and their importers to connect with key trade audiences across three major markets; Seoul, Tokyo and Osaka.
The roadshow aims to strengthen trade relationships, generate business leads, expand distribution opportunities and build awareness and preference for Australian wine.
The roadshow will be promoted widely through owned channels, local networks and associations, and digital content.
Pricing
Winery/company participation costs
Full table packages
Japan and Korea: AUD $5,500 + GST
• Recommended for maximum exposure and engagement with trade across both markets.
• Includes one full table in each city, with up to 10 SKUs per table.
Exhibitors may choose to participate in one country only:
Japan only: AUD $3,500 + GST
Korea only: AUD $2,000 + GST
Half-table packages (In-market wineries only / 5 SKUs)
Japan and Korea: AUD $3,000 + GST
Japan only: AUD $2,000 + GST
Korea only: AUD $1,200 + GST
Additional information
• Fees exclude travel, accommodation, wine samples, freight, customs clearance and incidental expenses. Exhibitors must arrange their own flights and accommodation.
• A maximum of one table is permitted per exhibitor.
• Table sharing between separate companies is not permitted. However, multiple brands owned by the same company or wine group may be presented at one table.
• Please carefully read the below participation inclusions and criteria.
• This activity requires a minimum number of registrations to go ahead.
State and Regional Participation
If you are a State or Regional representative and are interested in participation, please email [email protected].
Masterclass option
The roadshow will feature an Australian Wine Discovered (AWD) masterclass, and regional or themed masterclasses will provide opportunities to explore Australian wine regions, grape varieties and styles in greater depth.
Wines for the masterclasses will be selected by speakers or sponsors based on their suitability for the session theme and to showcase the diversity of Australian wine.
Participation inclusions and criteria
The North Asian market has different requirements from other markets, and participation inclusions and eligibility criteria differ between New-to-Market and In-Market wineries.
New-to-Market inclusions:
• One dedicated table within the Showcase Tasting room
• glassware, spittoons, ice and an ice bucket,
• ability to join consolidated freight from Australia (invoiced to exhibitor),
• on-site support from Wine Australia and Austrade staff, allowing exhibitors to focus on presenting their wines and developing business opportunities, and
• Exhibitors will be grouped by state or region, as indicated on your registration form.
New-to-Market criteria:
• Must be export ready
• Physical attendance at the event, and participation in the capability building program is mandatory.
• Participation in this activity does not guarantee securing distribution and should be viewed as an initial step toward doing so. Please note that North Asia is a relationship-based market, and the process may take one to several years.
• If you secure an importer, regular visits and ongoing investment are key to success. We kindly ask that you register only if you are ready to make this commitment.
In-Market inclusions:
• One dedicated table within the Showcase Tasting room
• Glassware, ice and water.
In-Market criteria:
• Importer representation is mandatory, and tables will be grouped by importer.
• Please confirm your importer's support before registering. We will liaise directly with your importer to confirm collateral requirements and provide shipping and event details. Glassware and ice will be provided at the venue; however, importers will be asked to bring additional equipment, such as ice buckets and pourers, as well as sales collateral.
• Wine samples must be sent by your importer to the designated venue address. Due to the complexity of import procedures in these markets, in-market wines cannot be included in the consolidated shipment.
• Wineries are encouraged to travel over for the event; however physical attendance is not mandatory.
