Australia and New Zealand Trade Tasting 2026

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Australia and New Zealand Trade Tasting 2026

Wine Australia and New Zealand Winegrowers have teamed up to run our UK and Ireland trade tastings together in London (27 January), Edinburgh (29 January) and Dublin (3 February).

The collaboration follows a successful Australia and New Zealand trade tasting in the UK and Ireland in 2025.

Across the three cities in 2025, more than 1,000 guests explored wines from 200 Australian and New Zealand wineries. Attendees included buyers from multiple retailers and independent merchants, sommeliers and managers of top restaurants, and journalists, influencers and educators. We received great feedback from guests, positive press coverage, and wineries and importers reported strong commercial outcomes.

In 2026, the event comprises a trade tasting in London, Edinburgh and Dublin as well as a masterclass in Edinburgh and Dublin and a consumer tasting evening in Dublin.

The roadshow will showcase Australia and New Zealand’s distinctive terroirs, vibrant winemaking communities and thrilling wines. It is an opportunity for wineries and importers to meet distributors, buyers, multiple retailers and independent specialists, the on-trade and sommeliers, and work on leads and generate listings.

The trade tasting in London is the largest event of the roadshow with more than 500 guests expected, and we expect more than 250 guests in Edinburgh and 250 guests across the trade and consumer tasting in Dublin.

Wine Australia and New Zealand Winegrowers teaming up enables importers to showcase a wider portfolio at one event, and it helps buyers, retailers and sommeliers get the most out of a day away from their business. Guests travel from across the UK and Europe, so it is cost-effective, time-efficient, and offers greater exploration of the southern hemisphere.

Registration is now open for Australian and New Zealand wineries, and importers, distributors and agents in the UK and Ireland. Full and half tables are available, and they can feature both Australian and New Zealand wines. Exhibitors can participate in one, two or all three cities.

We recommend two members of staff per table, either from the winery or your distributor, to introduce the wines and talk to guests. For wineries seeking distribution, please ensure that someone from the winery can travel over to staff the table. We encourage exhibitors to put their best foot forward to show premium wines and new releases from their range.

Register as an exhibitor

This activity is open to all Australian and New Zealand wineries (those currently in market and looking to export) and importers, distributors and agents in the UK and Ireland.

The cost of exhibiting is:

London

£650 + VAT for a half table to show up to 7 wines (AUD $1175, NZD $1375)

£1300 + VAT for a full table to show up to 14 wines (AUD $2350, NZD $2750)

Edinburgh

£500 + VAT for a half table to show up to 7 wines (AUD $900, NZD $1060)

£1000 + VAT for a full table to show up to 14 wines (AUD $1800, NZD $2120)

Dublin

£500 + VAT for a half table to show up to 7 wines (AUD $900, NZD $1060)

£1000 + VAT for a full table to show up to 14 wines (AUD $1800, NZD $2120)

On the form you can select one, two or all three cities as well as the size and the number of tables that you would like.

You will receive an invoice for the participation fee in the currency you select.

The participation fee does not cover freight/customs, travel or accommodation costs.

Please note that there is a maximum capacity for participation in this event, which will be secured on a ‘first come, first served’ basis. If capacity is reached, there will be a waiting list.

This event has now passed.

“I couldn’t miss this opportunity to explore both Australian and New Zealand wine under one roof, so I came to London from Stockholm for the tasting. A fantastic day uncovering new wines and meeting wineries seeking distribution, as well as catching up with old friends and winemakers.”

Gerard Higgins Buyer, Philipson Söderberg
“As the Buyer for Australian and New Zealand wines, it was so useful having wines from both countries there at the one event. It was a very productive visit. I tasted brilliant wines from producers I already work with and I also made some new discoveries.”

Imogen Bowen-Davies Wine Buyer, Waitrose
“There was a real buzz about the room, with plenty of quality buyers, sommeliers and retailers. The range and quality on tasting was excellent. Having both Australia and New Zealand in the same room made it an unmissable event.”

John Wilson Wine Writer, The Irish Times
“As it was a joint Australia and New Zealand event, it made the trip from Morpeth in the north of England to London absolutely worthwhile. For retailers juggling busy schedules, taking several days out of the business to attend two separate tastings is not always possible. It was great to connect with importers and we’ve found some possible new additions to our range.”

Mark Stephenson Director, Grape and Grain
“The hall was packed with trade and the atmosphere was electric, there was a lot of excitement for Australian and New Zealand wines. We revisited iconic names and also found some new wines, which I’m sure our customers would love in our Aussie restaurant and bar.”

Matt Denneny General Manager, Milk Beach
“Having the wines and winemakers of Australia and New Zealand rubbing shoulders at this January’s joint tasting was a real treat. It was a powerful reminder of just how dynamic and diverse the wines of Australia and New Zealand are. There’s never been a better time to buy and drink Australian and New Zealand wine, given the quality, value and character of the wines, particularly at a premium price point, where hugely exciting things are happening. This tasting was a brilliant showcase of that vibrant wine scene, and it was a real pleasure to be able to taste round the room.”

Peter Richards MW Wine Writer and Broadcaster