Wine sector overview

Home
Australia’s Wine Sector
Wine sector overview

Understand the performance, trends and market forces shaping Australia’s grape and wine sector.

Australia’s grape and wine sector is a significant contributor to regional communities, exports and agribusiness, with thousands of grapegrowers, winemakers and wine businesses operating across diverse wine regions. Explore data, insights and analysis on the sector’s performance, from production, supply and demand to exports, markets, consumers and economic contribution.

1.57m tonnes

Total winegrape crush 2025 (estimated)
1,133m litres

Total wine production 2024-25
$2.48 billion

Total wine export value 2024-25
639m litres

Total wine export volume 2024-25

Australia’s grape and wine sector is a significant contributor to regional communities, exports and agribusiness. It is made up of thousands of grape growers, winemakers and wine businesses operating across diverse wine regions, producing wines for domestic and international customers.

Understanding the size, performance and changing dynamics of the sector is essential for making informed business decisions. Wine Australia provides a range of market intelligence, data and analysis to help growers, winemakers, exporters and industry stakeholders track trends, identify opportunities and respond to emerging challenges.

Australian wine insights and reports

The wine sector operates in a rapidly changing environment influenced by consumer preferences, global demand, production conditions, trade settings and economic factors.

Wine Australia’s market insights bring together data, analysis and industry expertise to help businesses better understand these changes and make more informed strategic decisions.

These resources can help you:

understand current market conditions
identify consumer and category trends
monitor export and domestic performance
assess opportunities in established and emerging markets
benchmark business and sector performance.

Key resources include:

sector and market performance reports
export reports and market updates
consumer and category insights
regional and varietal analysis
industry trends and outlooks.

Browse all market insights and reports to find the information most relevant to your business needs.

Explore market insights

Track Australia's export performance

Track export trends across global markets with historical data on export value, volume, wine style and packaging formats. A useful resource for understanding how Australian wine exports have changed over time and where market opportunities may be emerging.

Australian wine export monitor
Snapshot of the Australian wine sector

Get a quick annual overview of the Australian wine sector, bringing together key statistics and indicators in a single, easy-to-use resource.

Australian wine sector at a glance
Monitor supply and demand

Explore production, sales and inventory trends to better understand the balance between supply and demand across the Australian wine sector.

Production, Sales and Inventory report 2024-25
Measure the sector's economic impact

Learn about the wine sector's contribution to Australia's economy, including direct and flow-on economic activity that supports regional communities and businesses.

Economic Contribution of the Australian wine sector 2025